Reebok Treadmills: Who Makes Them and Where to Buy

1. Reebok Treadmills: The Short Answer

Reebok treadmills are designed and sold under licence by RFE International, a UK company, and they are sold mainly in the UK, Europe, Australia and Asia; in the US they are hard to find new. Reebok’s official US equipment store described Reebok Fitness equipment as now available in the US on 14 October 2026, but listed no treadmills, and Amazon’s US catalogue showed no Reebok treadmill. US retailers such as Walmart and Academy have carried the FR30z and other models, but we could not confirm their stock.

The current range centres on the FR20z and FR30z Floatride treadmills, the GT40z and Jet folding treadmills, the compact i-Run models and the Z-Tech machines, with the selection varying by country. Older Reebok treadmills sold in the US in the 2000s — the RT, V, R and ZigTech models among them — were made by ICON Health & Fitness, the company behind NordicTrack and ProForm, under an earlier licence.

For American readers the practical advice is simple. Buy a Reebok treadmill only from a US seller who can show it is a 120-volt unit with a warranty honoured in the US, and otherwise choose a comparable machine with local stock and service. OurReebok FR20z reviewcovers the most searched model in detail, and ourcushioned treadmill rounduplists US-stocked machines built around the same idea.

2. Who Makes Reebok Treadmills?

Reebok itself is a sportswear brand, owned since 2022 by Authentic Brands Group. Its treadmills come from licensees, and there have been two main ones.

Today: RFE International

The official Reebok Fitness product catalogue, which lists the current treadmills, bikes and cross trainers and publishes support numbers by country, states at the foot of every page that it is operated by RFE International Ltd., United Kingdom. Trade coverage from 2016 described RFE International as the licensee behind Reebok Fitness and reported that it had set up a US arm to bring Reebok’s professional equipment to American gyms. The regional stores and distributors then sell the home range country by country. In Australia, for example, the official Reebok Fitness store’s click-and-collect points are in Wetherill Park, New South Wales, and Willawong, Queensland, and the retailer Lifespan Fitness Australia lists Reebok as a product partner.

Before: ICON Health & Fitness

For much of the 2000s Reebok home equipment in the US was made by ICON Health & Fitness of Logan, Utah. ICON’s annual report for the year to May 2004 lists Reebok, with Weider and Gold’s Gym, among the trademarks it used under licence, and a 2007 safety recall of Reebok-branded inversion benches was issued by ICON. ICON renamed itself iFIT in 2021. That earlier licence is why parts suppliers keep two separate Reebok catalogues, one for ICON-built machines and one for later ones, and why an old Reebok in an American basement is often an ICON machine underneath.

Why it matters to you

Warranty, parts and service follow the licensee and the local distributor, not the logo. A Reebok treadmill bought in Australia is supported by the Australian distributor; an ICON-era Reebok is an ICON parts question; and a Reebok bought from a US marketplace seller is supported by whoever that seller says it is. Always find out which before you buy.

3. Which Reebok Treadmills Are Sold Where?

This is what the official sources showed on 14 October 2026. Model availability changes often, and many retailers outside these stores carry the range.

The US picture in more detail

Reebok’s US equipment store promotes the GT40z and the FR30z on its home page but had no treadmills in its product list. Search results show Walmart listings for the FR30z and the Jet 100z, an Academy Sports listing for a 120-volt FR30z and the Jet 100z, and a Dick’s Sporting Goods category page for Reebok treadmills; all three sites blocked our checks, so we cannot say what was in stock. An independent review site updated in May 2026 says the Floatride is the only Reebok model you are likely to find in stock at Amazon, Walmart or Target. Reebok Fitness publishes a US support number, 1-800-215-6216, which is the number to ask about warranty service before you buy from any US seller.

Our guide tobuying a treadmill at Dick’sand our guide tobuying a treadmill on Amazonexplain how to tell who is selling, shipping and supporting a listing.

4. The Reebok i-Run and Other “i” Treadmills

When people search for a “Reebok i treadmill”, they usually mean the i-Run, Reebok’s compact folding treadmill. It has been sold in several generations, and the current official catalogue lists the i-Run 4.5 and i-Run 5; Costco UK has listed an i-Run 5.0. Earlier i-Run versions, including the original i-Run and the i-Run 4.0, still appear on UK and Asian retail and resale sites.

The i-Run is a home walking and jogging treadmill sold mainly in Britain, Europe and Asia, built to fold away in a small flat. Specifications vary by generation and by listing — one retailer page for an older i-Run gives a 1.75 HP motor and a 14 km/h top speed, another for the i-Run 4.0 gives a 1.25 CHP motor and 16 km/h — and we could not find an official listing and an independent review agreeing on the current model’s figures, so we do not quote them. If you are shopping for one, check the generation number, then the deck size, top speed and user weight on that exact listing.

Can you buy an i-Run in the US?

Not that we could find. Neither Reebok’s US store nor Amazon’s US catalogue showed one. An i-Run bought abroad will be built for 220 to 240-volt mains, and running it on a converter is a fault and safety risk no warranty covers. If you want an i-Run-style machine in the US — a compact, folding walking and jogging treadmill — oursmall-space treadmill roundupandfolding treadmill pickslist machines sold and serviced here.

5. The Floatride, GT40z and Jet Models

FR20z Floatride

The FR20z is the compact, non-folding Floatride, with cushioning zones borrowed from Reebok’s running-shoe marketing, power incline and Zwift support. Its agreed figures, its disputed warranty and the US availability problem are covered in ourFR20z Floatride review, so we do not repeat them here.

FR30z Floatride

The FR30z is the larger Floatride. A UK retailer listing, an independent review and a US Walmart listing title agree on a 4.0 HP peak motor, a top speed of 20 km/h (12.4 mph) and 15 levels of power incline, and the independent review describes it as non-folding. The user weight does not agree: the independent review gives 264 lb and the Walmart listing title 330 lb, so confirm it for the unit you are buying. On 14 October 2026 it was A$1,698 on Australia’s Reebok Fitness store.

GT40z and Jet folding treadmills

The GT40z and the Jet series are the folding Reebok treadmills. Reebok’s US store describes the GT40z as having a 2.0 HP motor, 0.6 to 11.2 mph and 12 levels of power incline; an independent review lists the same motor and incline levels but a 10 mph top speed for what it calls the GT40x, so the speed is unconfirmed. The Jet 100z, 200 and 300 sit in the same space; the Jet 200 and 300 were out of stock on the UK store, and the Jet 100z appears in US retailer listings we could not check.

Warranty

Reebok warranties are set by the distributor in each country. The independent review above reports that Reebok Fitness’s site gave 10 years on the motor and two years on parts and labour for the Floatride, Jet and GT models, with no frame term stated; Australian and UK sources for the FR20z give different terms again. Get the warranty in writing from your seller, for your country. Ourwarranty guidelists what to ask.

6. Older Reebok Treadmills Still in Use

Many Reebok treadmills searched for in the US are older machines. An independent review site lists discontinued models for which manuals are still available, including the Reebok One GT40S, Competitor RT 8.0, V 8.90, R 6.90 and the ZigTech 710, 910, 1410 and 1910. Several of the US-market models from the 2000s were ICON builds sold through mass retailers and sporting goods chains.

Identifying yours

Find the model sticker on the frame, usually near the front of the deck or at the base of the upright, and photograph it with the serial number. If the paperwork or sticker carries ICON’s name, or the model number follows ICON’s style, parts and manuals will be filed under ICON-built Reebok models; parts suppliers list “Reebok (Icon)” separately from later Reebok machines. Search by the full model number, not the name on the console.

Parts, manuals and repair

For ICON-era machines, iFIT (formerly ICON) and specialist parts suppliers are the route to parts; for later models, the Reebok Fitness catalogue site has spare-parts and product support pages and country support numbers. As with any older treadmill, wear parts such as belts and drive belts are usually available, while consoles and motor controllers run out first. Ourtreadmill repair guidecovers when a repair is worth paying for, and ourused treadmill checklistcovers buying an old Reebok secondhand: pay little, see it run through its full speed and incline range, and check parts for the exact model before you pay.

Recalls

We searched the Consumer Product Safety Commission’s recall database for Reebok on 14 October 2026 and found no recall of a Reebok treadmill. It lists a December 2007 recall of about 22,000 NordicTrack and Reebok inversion benches by ICON, whose ankle clamp could release, with a free repair kit as the remedy, and a 2008 recall of Reebok exercise cycles for a laceration hazard. Neither affects treadmills.

7. How to Check a Reebok Treadmill Listing

Because Reebok treadmills reach shops through distributors and marketplaces, the listing in front of you is often the only paperwork you get before the box arrives. These checks take ten minutes and catch most problems.

1. Match the model name to the catalogue. The official Reebok Fitness catalogue lists the current models by name. If a listing uses a name that is not there, ask the seller which model it corresponds to; suffixes such as z and x change between markets.
2. Find the voltage. A US listing should say 120 volts, or at least show a US plug. If it gives 220 to 240 volts, or says nothing, ask before ordering.
3. Read the deck size, not the footprint. Some listings quote the machine’s overall length where the running surface should be. A figure in the high 60s or 70s of inches is the machine; the belt is shorter. Ourbelt size guidegives the lengths that suit walking and running.
4. Check the motor rating type. A peak figure is not comparable with a continuous one. Ourhorsepower guideexplains the difference.
5. Ask who provides the warranty. The answer should name a company and a phone number in your country. “Manufacturer’s warranty” on its own is not an answer.
6. Check delivery and returns. A Floatride weighs well over 150 lb in its box. Find out whether delivery is to the kerb or to your room, and who pays freight if it goes back.

A seller who answers all six clearly is one worth buying from. One who cannot answer the warranty or voltage question is a reason to choose a different machine, however good the price looks.

8. What Reebok Treadmills Do Well, and Less Well

Do well

• Cushioning and feel. The Floatride models are consistently described by independent reviewers as comfortable underfoot, which is the line’s main selling point.
• No subscription. Current Reebok treadmills work fully from their own consoles. The connected models link over Bluetooth to third-party apps such as Zwift and Kinomap, which you can take or leave; nothing is locked behind a membership.
• Simple, compact designs. The range leans towards straightforward consoles and small footprints, which suits flats and spare rooms.

Do less well

• US availability and support. With no treadmills on the official US store, buying and servicing one in the US depends on the retailer.
• Inconsistent figures. Model suffixes change between markets (z and x), and listings disagree on speed, capacity and warranty. Confirm figures for the exact unit.
• Compact decks. Several models have shorter or narrower decks than full-size US home treadmills, which matters for tall or fast runners; ourbelt size guideexplains the numbers.
• Peak-only motor ratings. Most listings give peak horsepower rather than a continuous rating, which makes comparison with US machines harder.

9. What US Buyers Should Do

If you have your heart set on a Reebok, buy from an established US retailer, and before you pay confirm three things in writing: that the unit is built for 120-volt supply, who provides warranty service in the US and for how long on each component, and the return terms, including who pays freight. Calling Reebok Fitness’s US support number with the model and seller’s name is a sensible check.

If what attracted you was the cushioned feel, ourcushioned treadmill roundupcovers US-stocked alternatives. If it was Zwift support without a subscription, see ourtreadmills for Zwiftandtreadmills without subscriptions. And for a folding machine from a manufacturer with a US service network, ourHorizon treadmill roundupcovers Johnson Health Tech’s current home range, with each model’s stock status on the day we checked.

If you are in the UK or Australia, the situation reverses: Reebok treadmills are stocked by official stores and established retailers, and the same checks — warranty in writing, delivery terms, deck size against your stride — are all you need.

10. Frequently Asked Questions